Broker Check

Who We Are

Purpose Driven Financial Planning

Over the years, we have found that a team approach is the most effective method to help clients who have a wide variety of needs as they maneuver through a complex financial-services world.


Our Primary Purpose

We invite you to discover and experience the power of our services. We believe it has far-reaching benefits for our clients to get opinions from several sources with diverse backgrounds, education, and experience.

No one strategy fits everyone, which is why every client gets our undivided attention—from planning to execution to follow-up. We take a proactive approach to helping you develop a strategy to address your financial goals and objectives, using the most efficient methods available.

Recognizing that everyone encounters challenges along the way, we strive to anticipate and address those situations as they occur. We want to keep you on track toward a meaningful and purpose-driven financial future.

Prove Wealth advisors is your go to contact for all your financial needs. From investment and tax management, to estate and charitable gift planning, ask us first! We leverage our internal and external partners to provide you with the advice you need.

Your Team

Kory Johnson

President | CEO

813-245-2932

kory@provewealth.com

Kory is the President and CEO of Prove Wealth Advisors. As a kid, Kory dreamed of owning and operating his own business one day. He obtained his Degree in Business Management at the University of South Florida where he was introduced to the financial services industry. Kory loved the industry from the start because it was a perfect match: he would be able to start his own business, while helping fellow business owners meet and exceed their financial goals. 

Kory is an advocate for his clients and is committed to providing financial clarity in an increasingly complex financial world. He believes financial planning is a process, designed to form personalized strategies that are unique to each individual client’s goals. 

"Advisors should take a fiduciary approach and act in the best interests of each individual client. Our job as financial advisors is to help! We have the opportunity to guide our clients through this financial noise that they are exposed to on a regular basis and properly educate them so they can make well informed financial decisions."

Kory, a 5th generation Floridian, grew up in the Tampa Bay area. He currently lives in South Tampa with his wife, Shelby, Daughter Mila and boxer, Franklin. Passionate about the outdoors, Kory enjoys fishing, boating and playing golf.

Keleigh Knabel

Practice Manager

keleigh@provewealth.com

Keleigh is the Director of Operations and Practice Manager for Prove Wealth Advisors. Keleigh started her financial services career in 2010 as a partner with her father, a financial advisor in the Tampa area. She soon realized her strengths from a practice management perspective and transitioned her career in that direction while maintaining her licensing. Keleigh has experience with investments, retirement plans, and life insurance.

Around here, Keleigh is known as the one with the answers: if she doesn’t know them, she will find them. That makes her our resident problem solver. Her role covers high level client engagement, new business, and creative solutions. Keleigh is a graduate of the University of Florida with a Bachelor of Science Degree in Psychology.

Keleigh grew up on five acres in Venice, Florida, and she and her husband, Cassia, live in St. Petersburg, FL, with their two cats and two bearded dragons. They recently purchased a fixer upper and are living in a real life HGTV episode every day.


MaryEllen Nobles

Executive Administrator

maryellen@provewealth.com

MaryEllen is the Executive Administrator at Prove Wealth Advisors. After graduating from Florida State University with a Degree in English Literature, MaryEllen began a career in education as an English Teacher in South Korea. It was during this time she thrived on the administrative side of her role and after completing four years abroad and moving back to the States, she pivoted to a focus in Administration.

As the Executive Administrator, MaryEllen is the first person you will encounter and be the friendly face helping you along the way! Her contagious smile greets you with a welcoming "we are happy to see you!" feeling. Whether is is scheduling client meetings or creating our next social media post, MaryEllen is always eager to assist!

MaryEllen has had the opportunity to live and travel in many places from Colorado to Cambodia, but she has always called Florida home. In 2022, she and her wife, Alex, became first-time homeowners and planted roots in St. Petersburg, FL with their two Korean Calico rescues, Ashanti and Ciara.