We invite you to discover and experience the power of our services. We believe it has far-reaching benefits for our clients to get opinions from several sources with diverse backgrounds, education, and experience.
No one strategy fits everyone, which is why every client gets our undivided attention—from planning to execution to follow-up. We take a proactive approach to helping you develop a strategy to address your financial goals and objectives, using the most efficient methods available.
Recognizing that everyone encounters challenges along the way, we strive to anticipate and address those situations as they occur. We want to keep you on track toward a meaningful and purpose-driven financial future.
Prove Wealth advisors is your go to contact for all your financial needs. From investment and tax management, to estate and charitable gift planning, ask us first! We leverage our internal and external partners to provide you with the advice you need.
Kory Johnson
President | CEO
Kory is the President and CEO of Prove Wealth Advisors. As a kid, Kory dreamed of owning and operating his own business one day. He obtained his Degree in Business Management at the University of South Florida where he was introduced to the financial services industry. Kory loved the industry from the start because it was a perfect match: he would be able to start his own business, while helping fellow business owners meet and exceed their financial goals.
Kory is an advocate for his clients and is committed to providing financial clarity in an increasingly complex financial world. He believes financial planning is a process, designed to form personalized strategies that are unique to each individual client’s goals.
"Advisors should take a fiduciary approach and act in the best interests of each individual client. Our job as financial advisors is to help! We have the opportunity to guide our clients through this financial noise that they are exposed to on a regular basis and properly educate them so they can make well informed financial decisions."
Kory, a 5th generation Floridian, grew up in the Tampa Bay area. He currently lives in South Tampa with his wife, Shelby, daughters Mila and Hallie, and boxer, Franklin. Passionate about the outdoors, Kory enjoys fishing, boating and playing golf.
Keleigh Knabel
COO
Keleigh is the Chief Operating Officer for Prove Wealth Advisors. Keleigh started her financial services career in 2010 as a partner with her father, a financial advisor in the Tampa area. She soon realized her strengths from a practice management perspective and transitioned her career in that direction while maintaining her licensing. Keleigh has experience with investments, retirement plans, and life insurance.
Around here, Keleigh is known as the one with the answers: if she doesn’t know them, she will find them. That makes her our resident problem solver. Her role covers high level client engagement, new business, and creative solutions. Keleigh is a graduate of the University of Florida with a Bachelor of Science Degree in Psychology.
Keleigh grew up on five acres in Venice, Florida, and she and her husband, Cassia, live in St. Petersburg, FL, with their three cats and two bearded dragons. They recently purchased a fixer upper and are living in a real life HGTV episode every day.
Jennifer Harak
Client Service & Operations Manager
Jennifer is the Client Service & Operations Manager for Prove Wealth Advisors. Jennifer began her career in tax advisory in 2010, specializing in business tax credits, incentives, and site selection. Jennifer brings experience supporting executives, managing office operations, coordinating client services, and helping teams operate efficiently.
Known for her organization, adaptability, and attention to detail, she takes pride in creating structure, improving processes, and providing dependable support to both leadership and clients. Jennifer is excited to bring her experience and client-focused approach to the wealth management industry.
A Tampa native, Jennifer graduated from the University of South Florida with a Bachelor of Arts in Communication. Outside of work, she enjoys spending time near the water with friends and family and relaxing at home with her cat, Betty.
Joshua Starnes
Associate Advisor
Josh is a recent graduate from Florida Gulf Coast University Honors College, where he studied finance with the goal of pursuing a career in financial planning. Through multiple internships, he has gained hands-on experience in both financial planning and insurance, giving him a strong foundation in how thoughtful financial decisions can positively shape people’s lives.
A Tampa native, Josh also brings discipline, teamwork, and perseverance from his time playing NCAA Division II soccer—qualities that now drive his professional goals. When he’s not studying or working, Josh enjoys golfing and spending time outdoors.
Clients may hear from Josh directly, as he is reaching out to our clients to build connections and support their financial journey in his role as Associate Advisor.